Jessica Rockowitz

Jessica is a Boston girl turned Austinite as of 2016. She is a wife to Kyle and mama to Hayley, Colin, and Graham. Though she misses many things about the East Coast, she absolutely cannot complain about the active, taco-infused lifestyle of Texas. She is a former OB/GYN Nurse Educator turned digital media agency owner and lifestyle photographer. When she's not busy behind the lens, you can catch her caffeinating, desperately trying to find a cheer carpool, and obsessing over microfashion. Follow her over at

Creative Father’s Day Gift Ideas for Every Dad

Though Father's Day is indeed a Hallmark holiday, my husband and I admittedly go all out for both Mother's and Father's Day. Perhaps it's because we don't have family around to watch our kids,...

I’ve Never Given My Kids A Birthday Gift — Here’s Why

When I was growing up, it seemed like everyone around me had everything. What began as an obsession with Pogs, Beanie Babies, and Tamagotchis later morphed into a love of Tiffany & Co., Louis...

Your Guide to Shopping for Unique, Hipster Kids Clothes

I have a confession: I have a huge obsession with kids clothes. It started innocently enough with a few pairs of hand-sewn leggings from some incredible small businesses, but it soon blossomed into a...

Self-Care — It’s Not What You Think

The buzzword surrounding modern motherhood seems to be “self-care” — who is lacking it, how to get more of it and positioning it as the ultimate pinnacle of marital currency and parental achievement. Moms everywhere...

The Invisible Struggles of My Son: What the World Does Not See

Scratch, scratch. My pen makes the familiar scribbling sound as I fill out yet another stack of paperwork, loops of black ink dancing across the pages as I check each box that promises to bring...
improper swaddling

Improper Swaddling Can Be Dangerous — Here’s the Solution

"Have you tried swaddling her?" If you're a new mom who is having trouble calming your fussy newborn or getting her to sleep, this is often one of the first questions you're asked by fellow...
inflated holiday

Inflated Holiday Expectations from Kids

I love the holidays, and the months between September and January are admittedly my favorite time of year. Not only do we have something to look forward to each month, but the raw truth...

6 Unique Gifts For Kids 5 and Under

I have two boys ages 4 and 21 months. There was once a time when my house looked like a Toys R' Us raid, and it admittedly used to give me a great deal...
work from home

Owning My Own Business As A Work-From-Home Mom

For as long as I can remember, I have been working towards something. First, it was to finish high school with Straight A's and an impressive list of club memberships, extracurriculars, and volunteer activities...
Detachment Parent

I’m A ‘Detachment’ Parent — Here’s What That Means

When our daughter Hayley was just a few months shy of nine, we rescued a 12-pound poodle mix named Ava. Before bringing her home, my husband and I had a long talk with Hayley...